Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THANIGAIVELAN MUTHU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What is the point of any of this, if you can’t log in to the app! Apparently, they are contacting the developer to fix the error. Mind you, this is the morning of the conference and it is a widespread problem!
Welcome to the Schizophrenia International Research Society. The mission of the Schizophrenia International Research Society (SIRS) is to be a worldwi...