SimpleCloset: Digital Wardrobe

WU BINGRU · iOS

SimpleCloset: Digital Wardrobe

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

SimpleCloset: Digital Wardrobe screenshot 1SimpleCloset: Digital Wardrobe screenshot 2SimpleCloset: Digital Wardrobe screenshot 3SimpleCloset: Digital Wardrobe screenshot 4SimpleCloset: Digital Wardrobe screenshot 5SimpleCloset: Digital Wardrobe screenshot 6SimpleCloset: Digital Wardrobe screenshot 7SimpleCloset: Digital Wardrobe screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does SimpleCloset: Digital Wardrobe Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.7 ★(749)

Rating Distribution

4.7
★★★★★
749 reviews
5
3%
4
1%
3
3%
2
8%
1
85%

Top Countries

🇨🇳 CN🇹🇼 TW🇭🇰 HK
Reviews (3)▼
★★★★★Jordainfg4/13/2025
Amazing!

I just wanted to say how much I’ve been enjoying using SimpleCloset, it’s such a well-designed and helpful tool for organizing my wardrobe. You’ve clearly put a lot of thought into the experience, and it shows. One small feature suggestion I’d love to share: I think the outfit creation process could really benefit from an alternative to the current drag-and-drop method. Specifically, I imagine a carousel-style canvas with three swipeable sections—tops, bottoms, and shoes (or accessories). Each section would function like a horizontal image carousel that you can swipe left or right through to view items in that category. This would let users quickly and intuitively mix and match pieces to create combinations, without needing to drag anything around. The benefit of this approach is that it feels more tactile and “playful,” like flipping through a rack of clothes in a store—and it could speed up the process of outfit creation by letting us see combinations side by side instantly.

★★★★★bujoloyolo12/27/2024
This is the digital wardrobe app you’re looking for.

This is the best wardrobe app!! I’ve been a longtime Stylebook user and though it had no serious problems, it also hasn’t been updated in a decade- I wanted more! I tried Indyx and thought it was cool, I loved the extra stats, but I was dreading the monthly subscription especially since the UI isn’t perfect. Whering was bloated and clunky- all the AI stuff just made more problems for me honestly. THIS APP IS THE ONE! It has everything. Love the stats, love the clothing input process, love the calendar + daily selfie option. Love love love

★★★★★rocoad2/9/2024
Amazing all around 10/10

Switched to this app after Acloset switched to their ads/subscription model after months of loving it, and I think I like this app even more. The way you can customize each aspect of the interface is amazing. It has everything I look for in a closet app and more. I love how you can catalog outfits on the calendar, input purchase information like price, purchase date, links, notes, etc! It also has a unique memory box feature to archive your clothes rather than straight up deleting them which I really really appreciate. They also seem very attentive to their users (I saw another review suggest adding different currencies and they’ve just added that in the latest update). The singular purchase option as opposed to the subscription model is amazing, and $10 is very affordable for what you get. The interface is beautiful and clean with many ways to organize and filter your views. The only things I would maybe add is a cost per wear feature, where it divides the times you’ve catalogued the item on the calendar with the purchase price. Additionally, using the editing features for your pictures is a bit laggy for some reason, but I usually process the pictures before importing them to the app so it’s not a huge deal.

Version History (91)▼
2.22.45/15/2026
2.22.311/18/2025
2.22.211/11/2025
2.22.110/22/2025
2.22.010/20/2025
2.21.06/13/2025
2.20.04/1/2025
2.19.03/21/2025
2.18.21/7/2025
2.18.11/5/2025
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (2)▼
EnglishChinese
App Details▼

SimpleCloset is a super practical closet management tool designed to maximize the value of each clothing item and help you create a streamlined and ef...

iOS App ID
1344153452
Content Rating
4+
Min OS
12.0
Size
60.5 MB
In-App Purchases
Yes
Publisher
WU BINGRU
Ch

In-App Purchases (4)

NamePriceType
3000 Cloud Points$0.99One-time
Monthly Premium$1.49Monthly
Yearly Premium$8.99Yearly
Lifetime Premium$17.99One-time