Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ramalingam Sivaramakrishnan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not accurate
Awful and confusing. Does not operate Iike any compass I’ve used. While the compass rose appears to indicate the magnetic direction the iPad is pointed at the bearing displayed seems to be the reciprocal. I did not see any setting option to correct it. Useless.
Simple Compass-Direction is a super simple compass designed for unmatched clarity and ease of use. This app provides reliable, real-time direction and...