Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marula Games OU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
With out the coal mine I can’t upgrade the train to go pass the 23rd container. I like the game but don’t like I can’t get the coal mine sooner. I wish there was anyway for the developers to reach me. I don’t want to have to get rid of the game. I would like to see options on how to make gains with out the wait.
I have concerns with the game. There’s a lot of bugs and issues. The game needs to be updated
Was going good for 2 days, then all the sudden there are advertisements and no way to even purchase to remove them. Fun game. Really enjoyed it until the ads. Make a way to remove them and I’ll change my stars.
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