Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gil Estes · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It only shows five days at a time but all seven days are listed above. I’ve tried fooling with the schedule to make it work but it stays the same. So two days are always cut off and there’s no way to zoom out. It’s a cheap, Microsoft paint looking app that someone probably made as a rush job
I tried to set up a profile. Easy to set up shift dates, but in the end it wouldn’t allow me to set one up. I’d hit “create profile” and it didn’t do anything.
The holidays are off and the colors don’t update in future months
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