Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗上海申通地铁集团有限公司 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I gave 1 star because there is not an option of zero star. Not sure about the Chinese version, but the English version of the app is literally broken.
It does not accept passports as a form of ID which is odd since Shanghai is a very international city. If you have a passport you have to continue to top up your card and have at least 10rmb in your account at all times, even if the fare you are taking cost less than that. It should be that the fare is charged automatically from your wechat or Alipay as it is for those with a Chinese ID card.
Worst experiences ever. Silly functions, takes too much time to open it. Just don’t understand why you don’t use the simplest way such as NFC. Touch ID not supported either! Have to wait until the Bluetooth is turned on and the software is open. Just see how many people waiting in front of the gate. Don’t want to say more about it. Deleted it already.
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