Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Per Diem Subscriptions, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is a good start but not robust. It doesn’t have a way to easily get past the order screen to look at menus. Once an order is made it is not possible to change or confirm the delivery address (e.g., to confirm the apartment number). Delivery tips: $40 minimum for delivery. I just looked at my receipt: a $7 delivery fee 🆗, a $9.55 “service” fee (WTH?!) and then the tip. So, $21.65 on top of the food. Ordering delivery this way is beyond reasonably pricey. I’ll never do that again. I might try it for pick up in the future but NOT delivery.
Hands down.
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