Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ruby Boyarski · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the app and it does what it says, but it could be improved. The app will not allow any method to export notes, nor will it allow printing of notes for a backup copy. It will not share between IPhone and iPad, and it has no way to reset the master password if it is lost, thus you loose everything if your hardcopy of the MP is lost. It’s pretty much a bare bones app.
Works good with encryption, Touch ID and iCloud backup. Developers A couple of things about links to ratings is broken as well as the share message link you might want to double check them. They did not work for me.
Clean and easy to use without the clutter of saving photos, etc. Tried other free apps only to find glitches that made then impossible to use (eg, adding carriage returns between lines of my note after every use). I only have three notes but I am able to seamlessly save all my passwords and access them without annoying ads. Great app! Thank you.
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