Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Playgendary Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It was a fun game to start with but when the objects were only showed as a silhouette I didn’t like it. The worse thing was when I watched an ad but never touched the screen, it would magically open the link in my browser and then open to the item in the App Store. This happened several times until I deleted the app.
For a game rated for 4+ the ads playing should be far more closely monitored for sexual content. In the first 20 minutes of playing the game I was solicited 3 times with sexual content both from ads and in game material. Another ad was played indicating adulterous behavior. Overall I wasn’t impressed with game play. The goal of this game seems more geared for playing inappropriate ad content than in actually developing a game that works and is engaging. Ads were played at the end of every level and not one would I consider appropriate for my 4 year old niece to be watching.
I try to turn off the sounds but I can’t
Objects are hidden in the most unexpected places. Find them all and solve the puzzle. Can you solve all the riddles and become the best player? Try t...