Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Khawar Hameed · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tip for Developers. If I have to watch five ads BEFORE I ever play your game. That’s bad. Let me help you out. That’s not good. This game might have been good. Who knows? Try letting your customers actually PLAY the game before you murder us with ads. Horrible model.
Is a very nice game beautiful graphics. Too many ads you turn around ad ad ads. this is a very nice game, but you made a mistake. You need this easy, medium and hard. It is so hard that I can’t play the game. It’s a very nice game too.
Do you people get paid for putting ads on here? I mean you watch more ads than you do play the game who wants to watch it like that unless you’re trying to get downloads that way you can impress everyone how many downloads you got. Listen carefully listen that click you hear is the game being deleted.
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