Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Great Lakes Observing System · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Best app for Great Lakes
I am not sure what most people use the app for but one popular use is swimming temps and for that application cutting off the color band at 68 isn’t helpful. Can we have a broader color spectrum or an application specific spectrum? (Swimming, fishing, …) Related: not sure how to interpret when a buoy is saying 72 but a pin dropped near by is 68. Calibration issue? Depth? Stale data? Sensor accuracy?
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