Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mitsugu Yamagata · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I wanted this for writing down notes for school but when I made a mistake there was no eraser or delete option. Other than that it’s great.
I use this app to log my newborn feedtime. Its also easy to jot down notes to remember. Easy to use. I love it.
A scrollable finger writing notepad. 1. Write 2. With your finger 3. Save it Continue writing on a new page. Jot down ideas with your finger right a...