Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zelda Bruno · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love it so much and my friends like it too
I open the app: 20 million different pop up ads for the same app company. I download this app and in the first 30 seconds I have already seen 20+ ads. DON’T DOWNLOAD. It also gave me a virus. And worst of all, I DOESN’T EVEN WORK!!! I would give it 0 stars if I could but that’s not an option
I opened it and all I saw were ads, I watched a dozen ads without being able to use anything.
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