Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ben Staveley-Taylor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded this to replace an old app that was no longer compatible with my new iPad. Wanted to place my phone number on my lock screen photo…this did exactly that. I am not super tech savvy but this was easy to use and provided enough options to make it look nice too. Thanks!
I’ll first say, I’m coming from a mobile Android platform and my opinion is that iOS app offerings are abysmal. Most seem scammy, hound you for ratings, micro-transactions, etc. This app is the soonest honest, credible solution to my problem of wanting to customize my iPhone to have a simple message displayed on my home screen. I’m used to widgets on Android and, on that platform, would be literally bombarded with practical and ideal solutions. Your app is a saving grace in an otherwise bleak and barren App Store landscape. Thank you for creating a very practical and friendly piece of software. I hope to see more great things! Cheers, Zac
Thank you!
Screen Label lets you add a message to your Lock Screen or Home Screen, quickly and simply. You might want to show some contact details, then if you...