Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steve Harris · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t like searching every time I need a meme or GIF so I enjoy building my own library. Mark some as favorites so they’re easy to find, bam.
Joke of an app - Expensive for what it does. What a rip-off. KeepIt is okay but price keeps going up annually and at some point it will be a cost to benefit value judgement customers will need to make.
Scrappy is a digital scrapbook for ideas, research, and fun. Use Scrappy to save text, links and images—and find them again. Scrappy shows everything...
| Name | Price | Type |
|---|---|---|
| Scrappy for iPhone and iPad (Annual) | $14.99 | Yearly |
| Scrappy for Mac (Annual) | $19.99 | Yearly |
| Scrappy for Mac, iPhone and iPad (Annual) | $29.99 | Yearly |