Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hiroya Hinomori · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I went through the trouble of taking a picture of something I’m trying to scan just for it to keep hitting me with the “Text Recognition failed. Try again” I don’t even know what that means
Incredibly frustrating to get multiple scans to send in one email
Deleted something on accident because I had to delete 50+ images 1 by 1 and went one too far. No way to get that back. Also ads. Literally every time you finish verifying a picture. Like I said, does its job perfectly and can understand just about anything, but drives me nuts nonetheless.
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