Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗South Carolina Emergency Management Division · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Need to see what zone I’m in. Entered address. “Could not find”; Use current location - “Could not find”. Looked at map. Found closest business but would not give the zone. Tried several times and after the 4th try, it showed I was in zone B since I was close to Walmart! If they are going to put out an app to help people, it should at least work. I should probably give this a one star but feeling generous today hoping for good news that Dorian will go out to sea further. I did check to be sure location services was turned on for this app and it was. I had no problems with other apps using my location but this one I did. I will try again after the storm fully passes - maybe that has something to do with it.
I decided to download this app because I thought it would be great to have in case of emergencies. I turned out to be horribly wrong. This app is nothing but a sick and twisted form of torture. You can have your phone on silent and everything but this app will still go off. And what makes it worse is that it’s not a normal type of notification. This notification will be a deafening siren type of screen like a war is about to start. This siren has woken me up multiple times throughout the night for the same notification that I have clear. One notification for anything will go off at least four time but they will be a couple of hours apart. So you will have no chance of peace. One of my ears are damaged because they of this app. And I almost wrecked my car once this morning because of it. This app is supposed to save your life but instead it puts you in danger. If you really want to be safe just download an app for your local news and weather channels. You will get the same notifications. They will just be a lot less detrimental to your wellbeing. Please don’t download this app. I do not want anyone else to experience what I have. Your experience might be a lot worse and no app is worth your life. Or you physically or mental well-being. I wish you all the best. Thank you
Just tried the GPS for my location (my location settings are on) and it was waaaay off! Not even close. Gave out an address that is 1/2 mile away.
The Official App of the South Carolina Emergency Management Division (SC EMD). Create Your Personal Emergency Plan. Find out your hurricane evacuatio...