Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oguzhan Arnak · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Saw this game in an ad and decided to give it a download. My expectations were low given I found it this way, but I was actually surprised. Other than the poor English, the concept of this game is pretty good. Also, there was not a single ad during my playtime of this app. Get it now and play it before there’s an update that makes this game another ad farm.
It’s super easy to solve but the difficulty comes in the reading of the case. Poorly made.
I can barely make out anything that is supposed to be there. The English/translator is horrible.
You are a good lawyer and you will take the cases. You should give right answers the questions, every answers open unique questions, so be carefull. U...