Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nicolae Gherasim · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought I would be able to make my own palettes and adjust the shades. Or maybe I could choose a color and I would see what colors work best with it. But it’s all so random. A dark purple paired with a bright red, lime green, navy blue, and butter yellow? It doesn’t make sense. These are not colors you’d typically use together in your home or an art project. There is no option to swap out colors in the palettes and no option to add a singular color to the favorites folder?
I primarily downloaded the app as an interesting aesthetic accessory for the Home Screen widget, but I’d rather it not take up the majority of the screen. The actual app is simple and pleasant as a creative reference, tho it’s usefulness to me longterm as an app to keep nestled away on the phone likely has a short shelf life aside from that aesthetic. Please, consider a future plethora of varied widget options
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