Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Silas Raymond · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was the perfect minicab app, you'd select your trip from gps or postal code and could even save to the favorites and see your trips history, it took away all the misunderstanding of different accents in a phone call booking, I used it everytime, but since they removed the quotes/price of the ride I have to call to know how much I'll be paying. It's simply not worth the trouble anymore. (•╭╮•) Also, their email from the contacts area doesn't exist.
S-Express Minicabs We are one of the best and cheapest minicab company in the area with over 30 years of experience, we look forward on providing the...