Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smile Button Enterprises LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app used to be okay, but now with the new update, you aren’t able to see others schedules. Now we have to use a groupchat to ask and see who can switch or cover shifts. Also, can’t see a full calendar view like before, just weekly schedule. They need to do better
Not user friendly and does not allow at a glance feature that the previous version had.
My staff cannot see their shifts if they are scheduled as a double. I cannot change weeks to see the next schedule. , the staff cannot now only see their own schedule and not the whole to see if anyone else is available for swaps. Added all these bells and whistles and toon away what was actually useful
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