Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗YipYip · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the tour idea, and the audio content is interesting. It's nice to be able to download routes beforehand. The navigation cues seem accurate. But several improvements are needed: 1) Add 'allow location while using app' privacy option 2) Audio content should play automatically when you near a highlight 3) Audio content and navigation cues should continue playing when screen is turned off 4) Audio content should restart after a navigation cue is played. Currently audio stops if a cue is spoken and can't be restarted without backing out to the route map and replaying the entire audio. 'Navigate to route start' would be a nice feature. Overall I've enjoyed using the app, but it's a pain to remember to disallow location usage when not using the app so my phone battery isn't drained.
Rotterdam Routes shows the pearls of the city through different routes. The routes each have their own theme and its own audio guide. These guides tel...