Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eduard Schwan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fun App to play around with. Allows you to convert to different number systems and is especially handy with those long Roman numerals - I think I'll try it out on a movie credit, where they show the long Roman numeral in the last frame, denoting the year. Probably very useful for someone who works with different number systems, such as a researcher.
I used this with a 5th grader I am tutoring-- he had to do some work in roman numerals, and I asked him to check his own work using the app. It's more fun (and a richer learning experience) for him to use this tool than to have me correct his work for him. And the price is right :)
This app is a lot of fun and very interesting. Moreover, it is free. Try it, and have fun.
Convert between Arabic numbers, Roman numbers, and Chinese/Japanese numbers on your iPad or iPhone! What year was the Roman year "LXIV"? How do you w...