Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chandrika Dalwadi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ads are far too frequent and mess up your learning flow. No other complaints about the app, it would’ve been just what I needed if it hadn’t been so bogged down.
Get all these questions right? Well because I know them. Is that? Wait! Did I… Wait a second! Wait! What? Was that because I’m good at this? 90 questions completed! Of course? Of course this is a challenge! Download it now!!!! 100% completed! Of course I is 1. Right? V is 5, you can also do a hand trick to remember it. Wait! How is X 10? Was that because you can double V’s to make a X? No way! L, L, L, Wait! Was I wrong? No I’m 50, no I’m not! L is 50! C is a hundred, what? Century = C! Wait! D, 500 = D, Wait! It’s after 100, I mean C! M? 1,000? Big! Bars? It’s already 1 to 3,999! Why not 4,000? Tell me! Now! N can’t nearby be a number! What that a 0. I did not know that! Okay, download this quiz game!
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