Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dick Broadcasting Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The ads on this app are out of control. Every time you open it, you’re subjected to at least three of the stupid Capital One ads with Jennifer Garner or Samuel L Jackson. And now they are literally cutting into the program to interrupt with ads. The last two days right in the middle of a segment pops up another advertisement and interrupts for 30 seconds. The ads are all old and repetitious. The app is almost unusable because of the ads.
Why does a great radio station have a horrible phone app? Random ads pop up in the middle of the programming. So aggravating.
Love the show (usually). Hate all the ads. It doesn’t drop quite as often anymore. I finally figured out that when the opening ads are finally done, if the show doesn’t start playing, scroll back up and it’ll start. Weird but it works. Can we please have a limit to how many times we have to agree to the privacy policy? I’ve agreed at least 15 times! Twice this morning. Update. They came out with a subscription to listen to old shows. I personally would pay to listen to the live show without any ads; not even the one that has to be closed before the ads start. So I would pay where only the live show is aired. Nothing else. If you can listen to it on the radio, then just do that. The fact that the app has ads, in addition to the ads that are broadcast, is ridiculous. It drops for everything and then before restarting, you’ll have to listen to an ad again. Yes, they cover up the program they’re broadcasting so they can play an ad yet again.
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