Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Reno Media Group, L.P. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great station with a good flow of music. Radio station you could build a house to.
When it works it works fine, it’s just an app which just displays the mobile webpage of the streaming site, no extra bells and whistles or anything like that. I just wish the app would use GPS for the geofencing and not the location tied to your IP. I’m sitting in Sparks on mobile data, but, it says the stream is not available in my area because my IP is from Roseville (the closest data center for my wireless carrier, I assume).
The app isn’t the greatest. 1)To begin with, it cuts out all the time. I might be listening to the radio while I cook when I don’t feel like dragging my boombox out from my room, and it will suddenly stop all functions. I might be browsing the site from the app and it’ll freeze, then reload and resume. 2) The second issue is there is a 20+ second delay between the app and the radio. If you’re listening for a contest, use an actual radio.
103.7 The River has All the Greatest Hits, All the Time and has been one of Northern Nevada’s most-listened to stations for more than a generation. On...