Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Motilal Oswal Financial Services Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using this application for couple of years, I am so disappointed by the performance, I don’t understand the work class engineers that India has cannot make a good product for this application. I have notifications sitting on my main page while app has nothing new. Very small issue but makes me curious about some complicated operations in the application.
Customer services are better than app
Kamal Sharma is an amazing representative with a charming personality. He helped us through the entire process of opening the account and applying promotional offers. He went extra mile to check with us few days later as well. Great Service by Kamal Sharma!!
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