Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Theo Hoffenberg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am finding this the best free app so far for translations, and I appreciate all the free functionality provided, and the evident care with which the app was developed. I have hesitated to upgrade to premium for two reasons: 1. Some sentence translations are wildly, wildly wrong. 2. I am unsettled and offended by the frequent unsavory sexual nature of many examples, for example this last straw when trying to find the French word rigour, (which Google simply translates as harsh): "and I jumped on her from behind..." I simply will not complete the quote. Distasteful. At the repeated request of the developer I am upwardly revising my star rating as I am impressed with all the work put into this app, and my original objection to it no longer occurs. However, I did not test it extensively; but it does look really good. I’m very impressed at the amount of care they are taking with this app.
I regret paying the subscription price for this app. The app claims to be intelligent, but to me it seems lazy. The translation examples, which are scraped from the internet, are sometimes wrong. You can report those, but incorrect translations shouldn’t be delivered to users who may have a hard time spotting them. Also, the app may give you many translations for a word or phrase but the quiz will accept only one. For example, in a quiz the app may ask you to translate the English word “sometimes” into French. There are many ways to translate “sometimes” (as the translation tab will show you), but in the quiz it is looking for only one. So if it’s looking for tantôt and you type parfois, which also means sometimes, it will tell you that’s incorrect. If you type quelque fois, which also means sometimes, it will tell you that’s incorrect. If you type des fois, which also means sometimes, it will tell you that’s incorrect. Et cetera. Why can’t the quiz part of the app consult the translation part of the app to see that all of these responses are correct? This must be fixed. There’s no way to claim this app is using any kind of intelligence, artificial or otherwise, as long as it’s telling users that correct answers are incorrect. Furthermore, the quizzes claim to use a clever repetition sequence, but in practice they seem to assume that all humans memorize a word or phrase once it has been seen seven times. The translation feature also needs to offer both vous and tu translations or allow users to toggle between them. Maybe when these things have been fixed it will be worth paying for.
So the problem with many translators (especially google translate) is the fact that they typically will give you the “correct” translation but since language evolves and CONTEXT matters, this app tops any translation app by showing you hundreds of ways a word can be used. Honestly I could go on forever however I do have one piece of advice for the app developers regarding the voice play back feature. Regarding pronunciation I believe it would be especially helpful to include the phonetic IPA spelling for vocabulary as such found in common dictionaries. This would help those familiar with the IPA language understand how to correctly pronounce the words in the text. Since sometimes it’s a bit difficult to replicate the pronunciation of the voice playback to someone trying to properly pronounce a new word. Other than that the app is amazing. Thanks for your work.
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