Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anelto Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is so deficient that you couldn’t even find the phone number to call customer service. I want to add a caregiver and called customer service, they told me to add it o. The app and still cannot find where to add it. The device works really good, it has saved my husband’s life.
Oftentimes it does not tell me when the senior has left the apartment. and I’ve also had instances where I try to “locate senior“ and that functionality does not work. So I don’t feel like I can count on the devices or the technology to be accurate or reliable. Disappointing and potentially dangerous.
I am disappointed in the ability to find the pendant. Can’t find it 9 out of 10 tries. It shows the battery charge different in two places. If it can find the pendant to show the battery why can’t it find the pendant? If those items were resolved then I could rate it higher. Right now it is not reliable. It shows a 4 rating with one review. I rated it 2...
Providing the kind of care that a loved one needs without intruding on their right to privacy is sometimes a difficult tightrope to walk. At Anelto, w...