Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Denis Svichkarev · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I paid just under $8.00 for this app. I thought, sure I could pay $12+ to be ad-free, but SURELY at the price I paid for unlimited sentences I won’t get too many ads. Wrong. After I repeat every deck, I have to watch for at least 3 sec while a pop up ad takes over my phone. This app is essentially “notes” on iPhone with the capacity for organizing pages and getting review notifications. I should have done my research before I bought this. I never spend this kind of money on apps. $1-$5 is usually my limit. I bought it bc it does what I need, is simple, straightforward. That I have to watch an ad after EVERY page review, super ridiculous.
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| Name | Price | Type |
|---|---|---|
| No restrictions | $7.99 | One-time |
| No Ads | $12.99 | One-time |