Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Benjamin Zaiser · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Your app is great. I have used it to get to know my fellow employees. Our boss would like to make it available to all his employees. Is there away to export a group. Obviously we all can’t all take the time to set this up but it would be great if I (administrative assistant ) could make it available to our staff.
Ugly design. I wanted to import existing contacts with photos but there wasn't a search feature. I have thousands of contacts so scrolling wasn't practical. Started crashing after I tried to manually enter the fourth slide. I gave up and deleted the app.
Do you know this situation: somebody greets you with your name but you just can't remember the name of the person to greet back. With this app you you...
| Name | Price | Type |
|---|---|---|
| Unlimited amount of cards | $0.99 | One-time |
| Import / Export of cards | $4.99 | One-time |