Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Swapnanil Dhol · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’d like to see the following things before I decide to continue my subscription or permanent purchase: 1. A filter: I’d like to be able to filter by category so that I know how much I am paying monthly or annually on each category. 2. Break down monthly and annual subscriptions: I’d like to see a monthly or annual breakdown. Most importantly I’d like to even see some math break down yearly subscriptions to translate it into a monthly cost. That is so I can justify paying annually vs monthly.
The app is good as far as it goes, but the limitation on the recurring cycles is limited to monthly or yearly. I have some accounts that renew every six months and others that renew quarterly. There’s no option in the app for a custom cycle, so it can’t handle these. I see that the developer said he was working on this, but that was a year ago. The developer has now added semi annual and quarterly options. That makes it much more useful!
App only tracks one cycle. I have subscriptions that are both monthly and yearly. Sadly only tracking one cycle is useless.
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