Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CMG West, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ll change my rating once they add either subtitle or closed captioned into the video.
The content of the videos is good but you have to watch the same ad over and over again again. And it interrupts in the middle something or someone talking mid sentence. I’m a subscriber to the the Recoil magazine but no option for subscribers to not see ads all the time. Very disappointed in this app and the website as well. Don’t waste your time.
Videos load slow. Sound is glitchy or cuts out completely at random. When you attempt to rewind or fast forward the video glitches out. Crashed at random. Constantly have to rewatch the same advertisements over and over to deal with the glitches. Probably will uninstall this one if not fixed soon.
Just as RECOIL magazine gives you no-holds-barred insight into the modern gun lifestyle, RECOILtv brings you an unfettered and honest sight, sound and...