Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Janine Toole · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My son enjoys this app. I noticed that he is trying to increase his reading speed since we started using this app. I’m looking forward to seeing the impact this app will have in conjunction with the other programs.
I use this app to practice reading fluency/speed. It’s very friendly and easy to use. It provides partial texts in increasing difficulty and at the end the number of words read in a minute. Reader needs to achieve speed level to open next level. Also, readers earn coins but I haven’t figure out what are they for. Highly recommended !!! FC-SLP
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