Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗內政部消防署 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Although English language is an option, it was not easy to find and choose it. Once I chose it, I discovered many important things do not get translated, such as the downloadable map and information notices Also, many menu items are not fully readable, so still have to guess one by one to try and see what they are Overall, it just isn’t user friendly
簡單清楚
1. Two Homepage Styles Choose between two distinct homepage styles: the "Fire Department Information Version" and the "Personalized Information Versio...