Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Henrique Silva · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great game but it would be better if it had a pause button and if you move the ad bar to the top cause if you accidentally hit the ad bar you loose. Thank you
Why isn’t there a pause button? Just why because it’s supposed to be the online games that don’t have a pause button but seriously the game is awesome and I am sooooo addicted to it but the problem is that there is no pause button and I really need one because whenever I am in the middle of a round I have to do something in the middle like answering the phone so i have to kill myself when I am in the 10th floor or something. And with the pause button I also want an exit button.
Awesome game! Me and my son both love it! Hope they come out with more.
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