Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jaime F. Amian · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
La app necesita una actualización
Es lo maximo
La forma de presentar ads es irrespetuosa e invasiva: reproduce ads con sonido y no permite descartarlos. En la interface principal, tiene ads aún así, después de chequear un bus, presenta ads de pantalla completa. La funcionalidad es muy buena. The way in which it presents ads is inconsiderate and disrespectful. It auto-plays ads with loud sounds and doesn't allow discarding them. It has ads on the main screens, still, after checking for a bus, it blocks the screen with an ad. Functionality is quite good, though.
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