Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wayne Perry · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a bunch of commercials.
add never goes away covering the screen, and the app is so overwhelming with ads I deleted immediately
Big pet peeve and annoyance. Use it once then x out to do a different type and some annoying ad for a hearing aid comes up. Not very good content marketing. If you’re going to have ads they should be related to your product. Otherwise it’s a turn off and it gets deleted.
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