Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rakuten Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Too many pop ups. I just want to make calls, simple and fast. This is not a shopping app.
This app makes you login every-time you need to use it to scan for points. I think it’s on purpose so you don’t try to redeem points when purchasing something.
I appreciate the hard work the developers are putting into this app to make it accessible in English. The previous version was a bit janky, but they’re on the right track here. Keep mirroring the simplicity seen in apps that Westerners are accustomed to, and you’ll be successful. Not to knock Japanese design, but if you want to attract more Western customers, you’ll streamline interfaces into the 2020s. You’ll be the dominant carrier amongst international users if you stick to clean design.
Rakuten Link's basic features ■Calls: Unlimited domestic calling Rakuten Mobile subscribers can make unlimited calls and send Link message to Rakuten...