Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Callum Hill · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can’t enter a partial inch. It rounds up or down to nearest inch. There is a big difference between 1.5” and 2”
Prior to the latest update, when looking at the chart you could see the individual day's contribution to the graph. Now there are three unlabeled lines on the graph which appear to be cumulative data. Put it back the way it was prior to the last update.
Overall great app! Adverts are little aggressive at times but besides that no complaints.
*** Important - This app does not automatically pull any rainfall data. All data must be manually entered *** Rain Tracker is a rain diary app that a...