Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tu Phan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Time to delete this app!! An add popped up that looked a lot like a security notification saying that “my phone was at risk for viruses” it wanted me to scan my phone by clicking a button. My phone is not at risk but I can bet it would have been if I clicked the button on the screen!!!
Sounds great until it softens then resets ever 30 seconds. Not a seamless loop, no constant sound.
This used to be my favorite but the sound dies out then come back after about a minute and it’s really really annoying.
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