Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steve Cantrell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I listen to pop radio 101. Olean. Ny
1. I dislike the pop-up ads but I know the point of the ads keep apps like this free. 2. Let’s say I want to listen to POP Radio 103.5 Parkersburg and I want to browse the web or scroll through facebook the station stops playing compared to iHeart or any other music app where you can multi task and listen to music.
radioNOVO: The Evolution of Local Radio radioNOVO transforms the way you experience local radio, bringing your community closer wherever you are. Wit...