Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗France Medias Monde · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is riddled with ads. How can a news channel that prides itself in providing quality contents display the worst kind of pseudo-news click baits. The full screen ads completely kill the user experience.
Just downloaded the latest (brand new!) version and every time I click on “International” the app crashes. FYI I have the latest iOS & an 11Pro.
In the past 24 hours, the app has spent 1 min in the foreground, and 1.9 hours doing stuff in the background, using 28% of my battery. Don’t have Background Refresh turned on for the app. Something is definitely wrong; there must be a bug of some kind.
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