Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Boehringer Ingelheim Pharma GmbH & Co.KG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app crashes on launch with the new IOS update for the IPad 18.3.2 and iPhone 18.3.2. Was great before that.
With Security update on Nov 31, 2024, App broken, does not initiate anymore. Now useless. Worked flawlessly and was 5* beforehand.
1. Not clear what questions are being asked. 2. Blue/purple text on black background is very difficult to read. 3. Good information but not always easy to navigate.
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