Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Connor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is okay at best, it’s outdated and features need to be changed. It’s a little confusing to use at first but you’ll get used to it
How do you contact the app developer for support??
I just started instructing in an R22 and this app is perfect for checking weight and balance calculations that we do on paper.
R22 Weight & Balance graphs the center of gravity and weight with current fuel and at zero fuel. Want to know how heavy your passenger can be with you...