Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DEPARTMENT OF THE ENVIRONMENT, TOURISM, SCIENCE AND INNOVATION · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app looks pretty good. However, in the apps preview pictures, there is literally a picture of an alligator titled crocodile. Not only this, but just from looking at the pictures in the app preview you can see the time of day and the persons service at the top. Not sure this helps with the rhetoric of the app. Once downloaded it looks decent. But from a standpoint to someone downloading the app, looks kinda janky and not sure how true things really are. For example, there are different colors per sighting but there really isn’t an explanation behind the colors and what they mean beyond a title that can be misinterpreted. For example, “No further action”. What does that mean? That there was a confirmed sighting? Or? Worded poorly. Feel like it’s weird to have the “Australian Government” tab at the bottom with all of this going on. Noticed all this only from looking at the for less than 10 min. None the less, I hope I am wrong and that this app is very trustworthy/helpful.
Report wildlife sightings in QWildlife! QWildlife is the Queensland Government's official online reporting platform for crocodile, koala, cassowary,...