Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Serdar Percin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am trying to decrease the amount I smoke before quitting. After answering a few basic questions, the app said my daily goal was to not smoke today. When I hit “failed”, the app took me right back to the beginning and repeated the questions about age, gender, and how long/much I’ve smoked. Hitting “obey” does nothing. There is no way to log cravings. I’m not sure what the activities/rewards button does... it is just a number of images. Perhaps I need to decipher them to figure out alternative activities and the rewards of not smoking? This app sounds very promising, but needs a lot of work to fulfill its potential.
Try QuitSlow free for 7 days. Eligible new subscribers receive a 7-day free trial with full access to QuitSlow. After the trial, choose a monthly or...