Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eric Da Cunha · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This application is attractive and functional. It does what it advertises. It has slightly more features than the sister app, Qiblih, for a lower price. You can adjust the calculation method in your device's settings app. You can choose between three or four different visuals for the compass. My one qualm is that I think it would have been better priced at 99¢ rather than $1.99.
Works great
Qibla is the Arabic word for the direction that should be faced during prayers. It points to the Kaaba in Mecca and gives a common direction to Musli...