Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Emily Monroe · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very smooth
I love how organised and simple the app looks, especially the ability to favourite and set reminders for activities of interest. One thing I’ve noticed though is that the times on the app are off by an hour, compared to the website and Facebook events. For example, it says the IVGO concert starts at 7pm on Facebook and the website, but 8pm on the app. It might just be me, but I’m not sure and wouldn’t want others missing the awesome events
Very slick, no bloat or unnecessary features, using it I was able to see what time everything was and where it is at. Very useful app.
A electronic replacement for the Q-Con conbook - allows users to filter events and to save ones their interested in.