Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pure International (HK) Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hardly opens and when it does your are forced to navigate a terrible user interface with many irrelevant things. Classes are harder to find and look at in an organized fashion. Sometimes less is more when it comes to functional design. I implore the devs to admit to themselves they made a terrible mistake and change it back as soon as possible.
The 3.x version is a non-sense app! Extremely bad use experience, no Coach photo and the navigation is lack of required information! How did you publish such a huge change version without beta test? If you can’t do better, please don’t change anything!!!
Why change something that wasn’t broken? The previous versions made it much easier to navigate and also see more classes listed in a single glance. Obviously, no members were consulted during this revamp.
The newly designed PURE360 App provides a refreshing and rewarding user experience. Anytime. Anywhere! PURE Yoga and PURE Fitness are now combined i...